OVERVIEW

The Wellness House capital campaign was a unique project in many ways for me. As a breast cancer survivor, I knew first-hand the value of this organization because it has been a resource for me through my cancer journey and survivorship. 

CHALLENGE/GOAL

We launched the capital campaign just as the pandemic hit and everything shut down. We moved our campaign meetings to my backyard and Zoom and kept a solid pace of building the case, creating the gift chart, mapping the timeline, and organizing the donor field. With very few in-person meetings or tours, we successfully raised well over $1m in year-one of the campaign. Many donors who gave to this campaign were entirely new to The Wellness House and believed so much in the story we wove and the impact we created that they gave significant first-time gifts. This is a hallmark of Yakima—generous first-time gifts for well-crafted campaigns. 

RESULTS

The depth and breadth of the campaign was remarkable since the pandemic kept us home for much of it and construction prices continued to rise. With valuable local insight and partnerships, I was able to successfully finish this campaign within the 2-year mark, raising over the initial goal of $1.9m. The new home of The Wellness House continues to be a special place for me when I walk through the doors each month for my breast cancer support group.